Paraskevas boubourakas biography of william
Paraskevas boubourakas biography of william murphy.
Meet the John Lewis caveman!Paraskevas boubourakas biography of william
Beards are here to stay as beloved John Lewis tramp is replaced by yet another hairy model in store's spring campaign
- Latest model Paraskevas Boubourakas, 41, from Greece sports big beard
- 2013 model was bushy bearded former carpenter Johnny Harrington
- 'Model represents hard-working bloke who cares about looks', said store
By DENI KIRKOVA
Published: | Updated:
Big, bushy beards are no longer just the staple of old men and backpackers.
Facial hair has truly gained mass appeal – something that is confirmed by the fact that John Lewis are to feature a bearded menswear model in campaign images for the second year running.
The brooding bearded wonder in question is 41-year-old Paraskevas Boubourakas from Greece.
At 6ft 2in and with killer cheekbones he's got typical model looks, but it is Boubourakas' unkempt facial hair that sets him apart from the crowd. John Lewis is the latest brand to bag this model of the moment, who has starred in